Marketing Automation Manager

Marketing Automation Manager at a global insurance company.
Your New Company Our client, a Canadian multinational insurance company and financial services provider which is headquartered in Toronto, Ontario are looking for a Manager, Marketing Automation. Your New Role: The Marketing Automation Manager is responsible for the strategy, execution and reporting of all automated marketing activities. This role manages the Marketo platform, advisor subscription center and email campaign execution. The Marketing Automation Manager works closer with marketing managers, editorial and creative partners to develop integrated email campaigns and develop automation that can streamline our communications and advisor service initiatives. As a member of the product ownership team, you must work closely with the agile teams on CRM (sf.com) and analytics to ensure that key intelligence is captured, reported on and that alignment is kept across systems. Responsibilities:
  • The management, maintenance and evolution of Marketo platform
  • Integration roadmap of Marketo with other systems including Salesforce, DOMO, datahub and Analytics Databhub
  • Email platform and channel strategy and integration into campaign activities
  • Ensuring email deliverability and engagement best practices are followed
  • Advising and educating editorial and marketing manager partners on channel best practices and emerging capabilities
Job Requirements:
  • Bachelors Degree
  • 5+ years experience
  • In depth knowledge of financial services regulations, Can-spam and email data privacy
  • Working knowledge of HTML, CSS, JS
  • Excellent verbal, written, organizational, analytical, and interpersonal skills
  • Exceptional attention to detail
  • Self-starter with the organization and time management skills to manage multiple projects simultaneously and to shift priorities according to business needs
  • Ability to work quickly and independently while under deadline pressure and follow through on assignment

What You’ll get in Return The client is offering a competitive base salary (based on experience) alongside an annual bonus of up to 13%. You will also receive full benefits and 3 weeks of paid vacation. Interested?

If you’re available and interested in this role, please reply to this email as soon as you can attaching your updated resume and hourly rate requirement. Reach out to Jeanie Beiruti at jeanie.beiruti@hays.com #1098680

Summary

Job Type
Permanent
Industry
Banking & Financial Services
Location
Toronto
Specialism
Marketing & Digital
Pay
90k-120k
Ref:
1098680

Talk to a consultant

Talk to Sam Rush, the specialist consultant managing this position, located in Toronto (EN)
8 King Street East, 20th Floor

Telephone: 416 203 0523

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