Director, Marketing & Communications

Director, Marketing & Communications - Global Leader

Your new company
Our client of Hays, a global AEC organization is looking for a Director, Marketing & Communications to join their team. Reporting director of the Chief Operations Director, this role blends long-term vision, strategic decision-making, and hands-on tactical savvy specifically related to our digital marketing, brand and communications strategy. You’ll be the resident expert in digital marketing and communications, providing leadership to a team of over 14 professionals around the world. In this position you’ll play a strategic role in partnering with the Regional, Global and Sector leaders to support our business development efforts through marketing and communications activities in support of substantial new and diversified streams.

Your new role
As the Director, Marketing & Communications:
Leadership
  • Provides leadership, strategy and direction to the marketing, communications, and brand teams, including recruitment, onboarding, setting goals and objectives, performance management and career development
  • Provides coaching and mentoring, identifies areas for growth and ensures team achieves annual goals and objectives
  • Leads the development, implementation, and monitoring of annual budgets

Internal Communications
  • Initiate and drive the internal communication strategy by identifying what is needed to raise the overall excellence of internal communications relating to the organization, its brands and senior management, and developing metrics for evaluating program effectiveness
  • Manage & evolve existing communications channels, and work with various stakeholders to translate information into interesting, exciting, succinct, and relevant employee content

Public Relations
  • Augment corporate and trade public relations to enhance the corporate reputation with key external audiences
  • Media: Liaise with CEO and Manager, Communications, as well as relevant members of the executive team to develop responses to media including coordinating media interviews, holding media events and act as spokesperson when appropriate

Corporate Brand & Media
  • Work closely with all regions/sectors to identify key themes, and then generate coverage in traditional and nontraditional media
  • Guide key messages and press materials for focused business and corporate trade press outreach
  • Stay current on key industry and policy issues
  • Work with Manager, Communications to create communication plans and programs to amplify brand initiatives to all relevant stakeholders (media, headquarters, employees, etc.)

Digital Media & Marketing
  • Review, evaluate and improve the experience (including information architecture and paid content) of existing digital marketing platforms, including websites, intranet and social media channels
  • Support and evolve existing strategies, including annual social media strategy development, by consulting on optimization techniques and conducting competitive analysis
  • Initiate new marketing strategies, tactics, and ideas, aligned to the company’s strategic plan and ESG goals
  • Work with the brand and communication leads to develop integrated marketing campaigns, leveraging web, SEO/SEM, email, social and display advertising
  • Make data-driven decisions to improve performance around brand awareness
  • Support the team with site architecture and optimization strategies for the home page of the employee intranet and future internal communications platforms
  • Manage and mentor the digital administrator


What you'll need to succeed
As the Director, Marketing & Communications:
  • EDUCATION: Minimum of Bachelor’s degree required – preferably in Communications, Journalism or Public Relations; Master’s preferred
  • YRS. OF EXPERIENCE: At least 10+ years of management and leadership experience in a complex communications and marketing role; a strong track record in creating employee engagement and impactful external campaigns with increasingly senior experience in brand and marketing communications
  • Must have experience dealing with North American stakeholders
  • Must have experience working within the following industries: AEC (Architecture, Engineering, Construction), Management Consulting, or Partnership models with multiple subsidiaries/entities
  • Must have experience with digital marketing
  • Highly computer literate and technologically savvy with an excellent understanding of Microsoft Office and webpage platforms
  • Strong project management skills
  • Exceptional communication skills, both oral and written
  • Strong time management and planning skills
  • Sound problem solving and analytical skills
  • Able to work both independently and as a member of a team
  • Ability to work with, influence and partner with Executive team members
  • Courage to have a voice and willingness to take the heat if necessary
  • Past experience at a TSX-listed company an asset
  • Experience in crisis management and managing external agencies

What you'll get in return
As the Director, Marketing & Communications, you will receive a starting base salary in the range of $160,000 - $200,000 with a discretionary annual bonus. In addition to this, you will also receive 4 weeks vacation + health/dental benefits. There will also be the addition of RRSP matching program in 2022.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Summary

Job Type
Permanent
Industry
Property & Real Estate
Location
Toronto
Specialism
Marketing & Digital
Pay
$160,000 - 200,000
Ref:
1094669

Talk to a consultant

Talk to Ryan Thistle, the specialist consultant managing this position, located in Toronto (EN)
8 King Street East, 20th Floor

Telephone: 4162031925

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